Inside the Circuit: Vesaro at the Pop-Up Hotel, British Grand Prix 2025

The 2025 British Grand Prix marked the debut of a truly unique hospitality concept: The Pop-Up Hotel, welcoming guests for the first time at Silverstone.

'A hotel inside the circuit. A seat on the Hangar Straight.

The Pop-Up Hotel redefines how you experience Formula 1 - putting you in the heart of the action.'

Silverstone has long been one of the most iconic venues in world motorsport, but the Pop-Up Hotel offered something entirely new. Located directly alongside the legendary Hangar Straight, guests were able to watch cars reach top speed from just metres away, with the sound, speed, and atmosphere of Formula 1 forming the backdrop to the entire weekend.

More than just accommodation, the Pop-Up Hotel blurred the line between race viewing and hospitality. From practice sessions through to race day, guests were surrounded by the sights and sounds of the British Grand Prix, creating an experience that extended far beyond the grandstands.

Credit: The Pop-Up Hotel

Across the weekend, the Pop-Up Hotel became a hub of activity. Between on-track sessions, guests gathered in shared spaces to socialise, relax, and soak in the atmosphere of one of Formula 1’s most anticipated races.

Vesaro were pleased to play a successful role across the weekend, supplying three Vesaro simulator systems to entertain guests throughout the British Grand Prix.

Positioned within the Pop-Up Hotel, the simulators gave guests the opportunity to move from watching elite motorsport to experiencing it first-hand. Between sessions, visitors could step into the cockpit and take on the challenge themselves, testing their skills on world-class simulation hardware just moments after seeing Formula 1 cars attack the same circuit outside.

Vesaro x Automobili Prestigio at The Pop-Up Hotel

Among the systems on display was the Vesaro x Automobili Lamborghini simulator, combining cutting-edge simulation technology with unmistakable Italian design.

The presence of our Automobili Lamborghini simulator proved a natural fit for the environment, reflecting the performance, precision, and passion that define both Formula 1 and the Pop-Up Hotel experience. It quickly became a focal point for guests, drawing crowds and sparking friendly competition as lap times were set and challenged throughout the weekend.

The realism and immersion offered by Vesaro simulators allowed guests to engage with motorsport on a deeper level, bridging the gap between spectating and driving in a way only high-end simulation can.

Credit: The Pop-Up Hotel

The Pop-Up Hotel demonstrated how premium simulation can enhance elite hospitality experiences. By integrating Vesaro systems into the heart of the hotel, guests were offered a new dimension of interaction with the sport, one that complemented the live action on track rather than competing with it.

From casual fans to seasoned motorsport enthusiasts, the simulators provided a shared experience that brought people together, creating moments of excitement, competition, and conversation throughout the race weekend.

The debut of the Pop-Up Hotel at the 2025 British Grand Prix represents a glimpse into the future of motorsport hospitality, where immersion, access, and engagement come together to create unforgettable experiences.

Vesaro is proud to have been part of this landmark weekend, showcasing how world-class simulation can play a central role in bringing fans closer to the sport they love. As motorsport experiences continue to evolve, opportunities like this highlight the growing role of simulation in connecting audiences with the thrill of racing.