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The 2025 British Grand Prix marked the debut of a truly unique hospitality concept: The Pop-Up Hotel, welcoming guests for the first time at Silverstone. ' A hotel inside the circuit. A seat on the Hangar Straight. The Pop-Up Hotel redefines how you experience Formula 1 - putting you in the heart of the action. ' Silverstone has long been one of the most iconic venues in world motorsport, but the Pop-Up Hotel offered something entirely new. Located directly alongside the legendary Hangar Straight, guests were able to watch cars reach top speed from just metres away, with the sound, speed, and atmosphere of Formula 1 forming the backdrop to the entire weekend. More than just accommodation, the Pop-Up Hotel blurred the line between race viewing and hospitality. From practice sessions through to race day, guests were surrounded by the sights and sounds of the British Grand Prix, creating an experience that extended far beyond the grandstands. Credit: The Pop-Up Hotel Across the weekend, the Pop-Up Hotel became a hub of activity. Between on-track sessions, guests gathered in shared spaces to socialise, relax, and soak in the atmosphere of one of Formula 1’s most anticipated races. Vesaro were pleased to play a successful role across the weekend, supplying three Vesaro simulator systems to entertain guests throughout the British Grand Prix. Positioned within the Pop-Up Hotel, the simulators gave guests the opportunity to move from watching elite motorsport to experiencing it first-hand. Between sessions, visitors could step into the cockpit and take on the challenge themselves, testing their skills on world-class simulation hardware just moments after seeing Formula 1 cars attack the same circuit outside. Vesaro x Automobili Prestigio at The Pop-Up Hotel Among the systems on display was the Vesaro x Automobili Lamborghini simulator, combining cutting-edge simulation technology with unmistakable Italian design. The presence of our Automobili Lamborghini simulator proved a natural fit for the environment, reflecting the performance, precision, and passion that define both Formula 1 and the Pop-Up Hotel experience. It quickly became a focal point for guests, drawing crowds and sparking friendly competition as lap times were set and challenged throughout the weekend. The realism and immersion offered by Vesaro simulators allowed guests to engage with motorsport on a deeper level, bridging the gap between spectating and driving in a way only high-end simulation can. Credit: The Pop-Up Hotel The Pop-Up Hotel demonstrated how premium simulation can enhance elite hospitality experiences. By integrating Vesaro systems into the heart of the hotel, guests were offered a new dimension of interaction with the sport, one that complemented the live action on track rather than competing with it. From casual fans to seasoned motorsport enthusiasts, the simulators provided a shared experience that brought people together, creating moments of excitement, competition, and conversation throughout the race weekend. The debut of the Pop-Up Hotel at the 2025 British Grand Prix represents a glimpse into the future of motorsport hospitality, where immersion, access, and engagement come together to create unforgettable experiences. Vesaro is proud to have been part of this landmark weekend, showcasing how world-class simulation can play a central role in bringing fans closer to the sport they love. As motorsport experiences continue to evolve, opportunities like this highlight the growing role of simulation in connecting audiences with the thrill of racing.

The Vesaro Kart Sim has been designed to replicate a true-to-life karting experience for both private and commercial users. When concepting and designing the Vesaro Kart, we wanted to apply the same ethos that is intrinsic across our full range of products. We knew that a new take on a conventional Go-Kart would have to be bold yet faithful, as Karts have such a set a distinct and recognisable appearance known to all. Needless to say, we are extremely proud of what we have accomplished, both in design and function. No matter what angle you view our Vesaro Kart from, it truly does captivate the observers attention - an art piece that can be operated and used as an invaluable training tool. We designed a completely bespoke chassis to position the driver exactly how they would be in a Go-Kart, and used the same cutting-edge technology found in our professional series simulators, ensuring reliability, dependability and performance for those who intend to use it as a training tool. We shrouded the custom frame in a never seen before motorsport-grade fibreglass body kit, elegantly transforming the traditionally recognised aesthetic of a Go-Kart. We have 3 Stages of the Vesaro Kart - each offer an incredible suite of controls, features and display solutions.

Over the period of over 2 weeks in the (typically) sunny region of Sonoma Valley, Vesaro joined Lamborghini for one of their longest activations ever held in the history of the company, at Sonoma Raceway, showcasing the Lamborghini Temerario. Vesaro x Automobili Lamborghini Prestigio alongside the Temerario Each live day welcomed 24 invited guests, who had travelled from all over the world to attend. These guests were current Lamborghini owners, prospective owners and those with the Temerario on order. We were present with our Vesaro x Automoboli Lamborghini Prestigio Racing Simulator, allowing everyone to experience a Lamborghini in a safe and comfortable environment - off of the track. Vesaro Staff assisting users and providing helpful feedback in real-time The opportunity to use our simulator before heading out onto the track proved to be incredibly valuable for many of the guests. Most in attendance were not familiar with Sonoma Raceway, a notoriously technical track with intimidating blind hills and turns, so a tool that enabled them to acquire any form of familiarity with the track layout, prior to their limited time with the car on the track, increased their confidence and overall real track experience in the Temerario. We used iRacing software, the industry standard that is consistently supported with updates to their laser scanned tracks and utilised by the best racing drivers in the world. The level of realism and immersion that can be provided by our Vesaro x Automobili Lamborghini Prestigio in conjunction with the iRacing software platform is truly incredible. Its capabilities attracted the attention of many of the professional racing drivers on staff for the event, including Richard Antinucci, Carter Williams, Giano Taurino, Courtney Crone, Jeroen Mul & Corey Lewis. Over the course of the event, Vesaro Staff members, Automobili Lamborghini Racing Drivers & Staff and some of the more competitive guests in attendance, all sought to top the leaderboard. This resulted in a dramatic drop in the fastest lap time, from approximately a 01:39:448 to a 01:35:743. Outside of the Turn 11 venue, guests were able to experience the Lamborghini Temerario & the Temerario with the Alleggerita (lightweight) package . Furthermore, road test drive experiences were offered to all attendees in their brand new Lamborghini Urus SE, which the Vesaro Staff members were fortunate enough to participate in too. Overall the event was a great experience and a phenomenal success, with incredible feedback from the guests and Lamborghini staff members and we cannot wait to participate in more upcoming Lamborghini events across the globe! The Vesaro x Automobili Lamborghini Prestigio is available for purchase now

Buckmore Park has long been a cornerstone of UK motorsport, renowned for its legendary outdoor karting circuit and commitment to delivering high-quality racing experiences. With the launch of the Buckmore Simulator Experience today, the circuit has taken a major step into the world of professional-grade sim racing, powered entirely by Vesaro commercial simulators. Buckmore Park Sim Centre The new sim centre features six identical Vesaro full-motion simulators, allowing Buckmore Park to offer structured race sessions, group bookings and corporate or birthday events, all while maintaining consistency, reliability and immersion across every rig. At the heart of the experience are six Vesaro I Formula Commercial - Stage 3 systems, configured specifically for high-traffic, customer-facing use. Each simulator is designed to deliver maximum realism while remaining robust and easy to operate, a key requirement for a venue running back-to-back sessions throughout the day. Specification: Vesaro Commercial Chassis Vesaro SRP Formula Seat Quad 1.5-inch D-BOX Motion Platform, providing detailed horizontal and lateral movement Simucube Sport 2 Direct Drive Steering Base Vesaro V-Spec Formula Extreme Wheel Heusinkveld Ultimate+ 2-pedal set Wireless surround sound headphones Single 49” ultrawide display Vesaro I Formula Commercial - Stage 3 To support Buckmore Park’s structured 30-minute race sessions, all six simulators are centrally managed on a comprehensive VMS (Venue Management System) and all fully linked, running on rFactor 2. From an operational standpoint, centrally managed linked simulators are essential for commercial venues, allowing Buckmore Park to maximise capacity and throughput while delivering a smooth and professional experience for every customer. Vesaro V-Spec Formula Extreme Wheel By using six identical Vesaro simulators, Buckmore Park has created a sim racing environment that is not only immersive, but also scalable and future-proof. The modular nature of the Vesaro platform allows for upgrades, reconfiguration and expansion as demand grows, whether that’s adding more simulators, changing seating positions, or adapting hardware for different racing disciplines. The result is a sim centre that complements Buckmore Park’s on-track offering, opening the door to new audiences while maintaining the venue’s reputation for serious racing experiences.

Yesterday, the Vesaro team made their way to Harrods Aviation's 30th Anniversary celebrations, an exclusive invited event at their prestigious 'The Brompton' facility located at London Stansted Airport. Harrods Aviation celebrated its 30th anniversary with a special commemorative figure named Hal the Bear From the moment guests arrived, the event radiated sophistication. Canapés, curated food stations, and premium drinks set the tone for an evening of high-end socialising, where aviation enthusiasts, industry VIPs, and special guests mingled against a backdrop of fine details and curated experiences. A highlight of the evening was our Vesaro x Automobili Lamborghini Prestigio simulator, which was a prominent feature within the space. Guests were invited to step into the driver’s seat and experience the thrill of supercar performance, a perfect complement to the aviation theme of speed, precision, and luxury. Guest enjoying the Vesaro x Automobili Lamborghini Prestigio Throughout the night, guests rotated between sim sessions and socialising, laughter and competition echoing beneath the polished interior of The Brompton. For many, the simulator wasn’t just an attraction, it became a go-to social hub ,  encouraging connection and shared experience long after the first welcome drink. The Brompton itself is one of Harrods Aviation’s signature FBO locations at Stansted and provided an impeccably curated setting for the celebration. Designed to reflect understated elegance and comfort, the lounge spaces blend soft textures, warm tones, and high-end finishes to create a relaxed yet refined atmosphere befitting this milestone moment. The Vesaro x Automobili Lamborghini Prestigio For Vesaro, nights like this are more than brand moments, they are opportunities to connect with passionate audiences and elevate the way people interact with high-end simulation technology. Whether at the controls of a simulator or standing beside one of the world’s most admired business jets, guests were reminded that the thrill of precision and performance belongs to both the skies and the asphalt.

Lamborghini Day UK brought the brand’s unmistakable energy to Millbrook Proving Ground for a one-day celebration of performance, design, and innovation. Set within one of the UK’s most prestigious automotive testing facilities, the event brought together owners, enthusiasts, and invited guests for an immersive brand experience, one that showcased Lamborghini’s past, present, and future against the dramatic backdrop of Millbrook’s proving tracks. The Vesaro x Automobili Lamborghini Prestigio at Lamborghini Day UK We attended Lamborghini Day UK with our Vesaro x Automobili Lamborghini Prestigio simulator, delivering a premium simulation experience that reflected the performance and craftsmanship on display across the event. Designed to embody the spirit of Automobili Lamborghini, the Prestigio combines striking Italian design with cutting-edge simulation technology. Positioned within the event space, it provided guests with the opportunity to step into a Lamborghini-inspired cockpit and experience driving performance from the driver’s seat. Throughout the day, the Prestigio simulator became a focal point for guest engagement. Between on-track demonstrations and vehicle displays, attendees were able to test their skills, set competitive lap times, and experience the realism and immersion that define Vesaro simulators. The simulator offered a seamless extension of the live event, allowing guests to transition from watching Lamborghini vehicles perform on track to driving virtually themselves, reinforcing the connection between real-world performance and simulation. The presence of the Vesaro x Automobili Lamborghini Prestigio simulator complemented the atmosphere of Lamborghini Day UK perfectly. In a setting built for pushing vehicles to their limits, the simulator provided an interactive experience that matched the intensity, precision, and excitement of the day. By bringing high-end simulation into the event, Vesaro added an additional layer of engagement, enhancing the overall guest experience while showcasing how simulation continues to play an important role in modern automotive and motorsport environments. Lamborghini Fenomeno The centrepiece of the event was the official UK unveiling of Lamborghini’s brand-new Fenomeno. Revealed to an audience of guests and media, the Fenomeno represents the latest evolution of Lamborghini’s design language and performance philosophy. With its striking presence and unmistakable silhouette, the unveiling marked a defining moment of the day, capturing the attention of everyone in attendance and setting the tone for the celebrations that followed. The reveal reinforced Lamborghini’s commitment to innovation, combining cutting-edge engineering with the dramatic styling that has become synonymous with the marque. Lamborghini Day UK at Millbrook Proving Ground was a celebration of performance in all its forms, from cutting-edge road cars to immersive digital experiences. Vesaro is proud to have taken part in this landmark event, demonstrating how the Vesaro x Automobili Lamborghini Prestigio simulator can bring the Lamborghini driving experience closer to fans, owners, and enthusiasts alike.

The first official look at the highly anticipated Vesaro x Automobili Lamborghini collaboration. Vesaro x Automobili Lamborghini Prestigio & Lamborghini Revuelto This month the Vesaro Team travelled with the Lamborghini Team to Dallas, Texas, to reveal our most eagerly awaited simulator yet - the Vesaro x Automobili Lamborghini Prestigio. The Prestigio became available for purchase in March 2025, with its debut taking place at DreamHack Dallas 2025. The unveiling gave attendees the opportunity to experience the simulator first-hand and appreciate, the outstanding design and engineering that contributed to its creation. Accompanying the launch of this incredible simulator was Lamborghini's own Aventador replacement, the Revuelto. In the outer sections of the Automobili Lamborghini booth was an additional 8 of our Racing Simulators, 4 of which were showcasing the recently revealed Automobili Lamborghini x Moza Essenza SCV12 racing wheel rims. This gave all of the attendees at Dallas a true and unforgettable taste of the Vesaro experience. Amongst our present Team Members was CEO Nevil Slade, who discussed the journey taken over the previous 18 months in developing the simulator, in conjunction with the Centro Stile Lamborghini department, with Automobili Lamborghini's Marketing Director Christian Mastro, during the reveal show. “This was a bold presence. A clear statement of intent” - Christian Mastro Vesaro x Automobili Lamborghini Prestigio Reveal Attending the event was some of the biggest names in the gaming and entertainment industry, including the likes of Clix, Faze Swagg, Scotty K and many others. Our display has marked the advancement of professional vehicle simulation racing, reaching a much broader audience with our collaboration and pushing simulated racing to the wider gaming market as a whole. This event was a massive success for all involved and we're pleased to have been a part of it, alongside the brilliant minds at Automobili Lamborghini. All specifications and purchase information on the Vesaro x Automobili Lamborghini Prestigio is available on our website.

VESARO AND LAMBORGHINI UNVEIL THE WORLD’S MOST LUXURIOUS DRIVING SIMULATOR When a Supercar Icon Meets a Simulation Pioneer, the Result Is a New Category of High-Performance Luxury. When Lamborghini set out to explore the future of immersive driving experiences, they turned to Vesaro, the global leader in professional-grade simulation systems. The result is a ground-breaking collaboration, the Vesaro x Lamborghini driving simulator, a bold fusion of performance, design, and technology that redefines the limits of what a simulator can be. Born from a shared obsession with precision, power, and aesthetic excellence, this new driving simulator is the result of a deep and collaborative partnership. Lamborghini didn’t just license its name, they worked alongside Vesaro’s elite design and engineering teams to co-create a product that embodies both brands' DNA. It’s not just a product, it’s a statement of intent. “Lamborghini came to us with a vision and trusted us to help bring it to life,” said Vesaro Founder & CEO Nevil Slade. “Together, we’ve built a simulator that captures the essence of their design and our simulation expertise. It’s a unique blend of aesthetics and performance.” The Ultimate Fusion of Art, Adrenaline, and Precision. Whether you’re chasing the thrill of the drive, refining your track skills, or drawn to breath-taking design, the Vesaro x Lamborghini simulator delivers an experience that transcends expectations. Encased in a striking Lamborghini-inspired fibreglass body, the simulator’s sculptural form is an homage to the design principles of a modern supercar. Every line, edge, and surface is carefully crafted to echo the visual power of Lamborghini’s iconic style. It doesn’t just complement a luxury space, it transforms it. Behind the wheel, the experience is immersive and exacting. A genuine Lamborghini Revuelto steering wheel and control suite, paired with electronic seat and pedal adjustment, place the driver in a custom-fitted authentic feeling cockpit. The full-motion and g-force seat belt system simulates a range of sensations including tilt, pitch and sustained braking g-forces, mirroring the dynamics of a real-world racing environment. Whether it’s used as an exhilarating escape, a serious training platform for performance drivers, or a showpiece for private collections and brand showcases, this simulator is where design, precision, and passion converge. Limited Production, Unlimited Impact. Initial production will be limited, ensuring exclusivity for early adopters. Pre-orders open now. Find out more at www.vesaro.com/lamborghini

Just to keep the news rolling... Our second big news today with the launch of our new home formula professional range. The Vesaro I formula Professional series of simulators. Aimed at hardcore enthusiasts, professional racing drivers or customers that demand nothing but the highest quality and performance components, with the same approach as our GT style Professional range but with our new formula seat and GTF conversion system providing a formula seating position within our Vesaro I modular framework. Available as an upgrade for existing Vesaro customers going back to our very first customer on day one of Vesaro, yes! we are truly upgradable! or pre-packaged as part of this new range. The 5 stages of simulator in the range all feature the new formula seating setup, a professional direct drive steering system and our top of the range Pro Controls V-Spec formula Extreme wheel rim with integrated colour display and carbon magnetic shifters. Our seat belt tensioner system provides the most incredible braking g-force feedback on the body providing an essential tool for training and an increased level of immersion. All systems in the range utilize our latest on-board technology with fully integrated audio system built directly into the simulator and featuring a low profile sub-woofer mounted directly under the seat. This combined with the fully integrated on-board computer provides a clean look with no externally connected components. Options include wraparound displays, D-BOX motion technology with 5 different levels, professional racing pedals with hydraulic pistons, professional bucket racing seats and optional VR headsets.

After much anticipation, we are excited to introduce our solution for yaw - The Vesaro Traction Loss System. As with all of our products and solutions, The Vesaro Traction Loss System (Yaw) delicately blends function & design together into a product that anyone can proudly showcase within their home, office, garage or commercial space. Vesaro Traction Loss Motion Platform is powered by 1 x 3-inch D-Box Gen 3 400i Motion Actuator, providing up to 29 degrees of total sway (14.5 degrees each way) in a maintenance-free package.    The supporting platform provided a great opportunity for us to integrate many of the electronic components into meticulously designed storage compartments, housing the UPS, PC, several larger supporting components and a custom quick connect/disconnect plug system panel. The relocation of these components and other elements enabled us to greatly optimise the weight of the simulator, reducing inertia and ultimately increasing the responsiveness of the yaw actuator, as well as any motion integrated onto the attached simulator. Relocating the PC into the body of the Vesaro Traction Loss System enabled us to integrate the Vesaro PC on glide rails for easy access. (PC not included with standalone traction loss upgrade) The quick connect/disconnect plug system allows for easy change of simulator models and easy maintenance, which was a must-have for us at the beginning of the design stage. Knowing our customers, we have planned ahead by ensuring that the entire platform & attached Simulator can be manoeuvred with our optional TLS Mobility Kit. Additions such as our incredible Seat Belt G-Force Tensioner System with 4 Point Racing Harness are compatible (Simulator model dependent), further amplifying the immersion and general experience of the entire solution. The vesaro Traction Loss System is available to purchase with compatible Vesaro simulators. vesaro.com

As the Vesaro Installation Team prepares for the first US F1 Arcade installation, work continues in the background. Washington V-Zero units are stacking fast, multiple new designs and R&D projects are occurring simultaneously, and Vesaro continues to produce a vast array of bespoke Racing & Flight Simulators for our Private and Commercial customers. We may go a little quiet as all departments are occupied with their daily tasks, and a large Installation Team is deployed to Boston to carry out the most logistically challenging install we have faced to date. However, we will try to remain active on our main channels, where we will continue to post updates of our past, present and future projects.

It has been 6 years + 1 day since we released our last blog post, so we think some catching up is in order! We have not been dormant out of a lack of projects or topics to discuss - quite the contrary. We have taken on multiple large scale projects; designed, manufactured, assembled, configured and sold numerous new systems for our private & commercial customers across the globe; established new relationships & licensing agreements; expanded our operations and facilities greatly; grown our fantastic staff count eight-fold; invested in multiple new manufacturing machines & equipment; exhibited our products in different continents; and have embarked on the largest commercial racing simulator venue roll-out ever seen. In coming posts we will take a deeper look into some of the biggest developments that have occurred over the past 6 years, and we will look to keep you all updated much, much more regularly going forward through 2024. It is safe to say that Vesaro has had an eventful past 6 years, and the coming 6 are already projecting to look even bigger and more exciting. Vesaro Team at the London F1 Arcade Venue